App Store Optimisation (ASO)
Optimise your app's visibility and user appeal to get more downloads
ASO AUDIT
Get an in-depth analysis of your app’s performance, along with ASO recommendations to improve organic downloads and ranking in app stores.
MANAGED ASO
Get ongoing support to improve your app’s ranking and visibility. Stay on top of market trends, seasonality, and app store changes.
APP LAUNCH
We help you navigate the complexities of app stores and prepare your app for maximised discoverability and performance upon launch.
Paid Search
Reach a wider audience. Get more installs. Drive sales.
PAID SEARCH AUDIT
Get a comprehensive review of your paid search campaigns, including account structure, tracking settings, keyword research, ad effectiveness, budgeting.
APPLE SEARCH ADS
Show your ads to users who are searching for apps like yours on Apple App Store. Complement your ASO strategy with custom product pages and increased keyword visibility.
GOOGLE ADS
We have the expertise to run and scale your Google App Campaigns profitably through improved account structure and creatives, event optimisation, optimal bidding strategies.
OUR CLIENTS
“Irina has an exceptional knowledge of user trends and competition, which she skilfully leverages to identify opportunities for our marketing approach and the broader business goals. Her strong work ethics and commitment to contribute to Lifesum’s success have earned her the appreciation of the team.”
MICHAEL BORK
HEAD OF PERFORMANCE MARKETING, LIFESUM
“GRATITUDE and LOVE to Irina. Thank you for making us think, for your cheerful presence, for putting your cat tower right behind so we can enjoy your cats in meetings. Thank you for your deep knowledge of the app store and how it all works, and for sharing that with us. Thank you for your hard work. I for one have loved having you on the team.”
CHARLIE INMAN
CREATIVE DIRECTOR, MINDSHINE
“Teaming up with Irina and Lucian has been a great choice, since they have significantly elevated our apps’ market presence. Irina, with her ASO and marketing expertise, helped boost our app visibility and enriched our brand strategy.
Working with Lucian on several app icon designs, as well as app store screenshots was fun and very satisfying. Lucian consistently delivered with precision and a clear understanding of our needs.”
SEBASTIAN PASEWALDT
CEO, DIGITAL MASTERPIECES
“At Lake, we had the pleasure of working with Irina, who played a pivotal role in enhancing our ASO and ASA strategies. After years of struggling to make noticeable progress, Irina’s expertise helped us achieve significant improvements in our app’s ranking and overall presence on the App Store. Irina’s deep knowledge and selfless willingness to share it have been invaluable and have empowered us to become more confident and self-sufficient. She is always open to thinking outside the box and trying new approaches, which have made a real difference for us. Communication with Irina was effortless, and her reliability, combined with her warm personality, made the entire collaboration very enjoyable. We look forward to continuing our partnership with Irina in the future and would highly recommend her to anyone looking to make meaningful progress with their app’s performance.”
ANJA RENKO
LAKE CO-FOUNDER
I am Irina Dan, the ASO and App Marketing Manager at APPANAJ.
My professional journey includes crafting international expansion strategies for Google’s largest clients and leading the go-to-market strategy for Criteo’s App Install solution.
With years of hands-on experience, I’ve mastered the intricacies of driving discoverability, engagement, and growth for apps in crowded marketplaces.
I am Lucian Sora, experienced Digital Art Director with a demonstrated history of working across various industries and projects, from brand identities to user experiences.
I’m passionate about crafting solutions that not only look exceptional, but also resonate with the intended audience. Every project is a new story and I’m here to ensure it’s told beautifully.
OUR MISSION
IS TO HELP OUR CLIENTS CONNECT WITH THEIR AUDIENCES
IN THE MOST MEANINGFUL WAYS
We have over
years of experience
We run campaigns in
countries
We manage over
per quarter
GET IN TOUCH
Every successful project begins with a conversation.